About - FIG: Makeup, Skincare, Fragrance, Hair & Beauty Products

We believe that EVERYONE deserves to feel beautiful and confident

Ever stood in the cosmetics aisle, overwhelmed by options but underwhelmed by choices? That’s exactly where Vanessa and Cheriene found themselves – two moms on a mission to revolutionize beauty.

Frustrated by the lack of affordable, cruelty-free, and FDA-approved cosmetics, they decided to take matters into their own hands. With Cheriene’s 20+ years as a makeup artist and Vanessa’s entrepreneurial spirit, they embarked on a journey to create Fig, f*ck, I’m gorgeous.

Our brand was born from a simple idea: everyone deserves to feel drop-dead gorgeous without compromising their values or emptying their wallets. We’re proud to be women-owned and fiercely committed to inclusivity. Whether you’re a busy mom, a career-driven professional, or anyone in between, our products are designed to make you say, “F*ck, I’m gorgeous!”

From our vitamin C-infused moisturizer to our bold, long-lasting lipsticks, every product in our line is a testament to quality, affordability, and inclusivity. We’ve poured our hearts (and a fair bit of lipstick) into creating a brand that celebrates every face and every unique expression of beauty.

At FIG, we believe that feeling gorgeous isn’t just about looking good – it’s about feeling confident in your own skin and in the products you use. So go ahead, join the FIG family, and embrace your inner and outer beauty. Because, let’s face it, you’re f*cking gorgeous!

Meet the Founders

Vanessa Franz
Co-Founder

Meet the Founders

Cheriene Galley
Co-Founder

FDA Approved

Our products are proudly made in the USA or Canada and meet strict FDA standards for safety and quality. Each formula is rigorously tested to ensure it’s safe for all skin types, so you can trust you’re using products that are both effective and skin-friendly.

No Animal By-Products

No animals were harmed in the making of our products, and everything we offer is plant-based. Shop with confidence knowing that all of our products are ethically made and responsibly sourced, giving you peace of mind while caring for your skin.

Women-Owned

FIG is proudly owned by two friends who recognized a gap in the market for sustainable, high-quality beauty and skincare products at an affordable price. Their mission is to create clean, effective products that everyone can feel good about using, while supporting ethical and eco-friendly practices

Our Commitment to You

At Fig, we’re not just about making you look good – we’re about making everyone feel seen, valued, and gorgeous AF. We celebrate beauty in all its forms, regardless of how you identify or who you love. Our products are for everyone, period. But we know we’re not perfect, and we’re always striving to do better. If you feel we’re missing something that would make you feel even more fabulous, we want to hear about it. Drop us a line at [email protected]. Your voice matters to us, because f**k, you’re gorgeous, and we want to make sure you know it!

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